Internet Brand Management

  • Websites
  • Mobile
  • Widgets
  • Viral
  • Social Media
  • Video


Online Brand Management or (ORM) is the act of monitoring,addressing or mitigating SERPs  (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people

HD Web Service also works with our clients to create rebuttal pages, micro-sites, positive reviews, social media profiles, and blogs in order to increase the volume of positive content that can be optimized for great search results.

The main objectives of our online reputation management process include decreasing the visibility of denigrating websites, controlling the voice and messaging, and monitoring the online “buzz” in order to continually adapt the strategy. When clients approach us for online reputation management services, we first perform an in-depth analysis of the situation, research the industry, perform keyword research on terms generating negative results, and calculate potential lost opportunities based on having prominent negative online press. Once we have completed discovery a custom strategy will be developed using our proprietary tool kit.

le, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses. The term arose from a recognition of the importance that influencing how someone or something is perceived based on an internet search has to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.